Product & UX Designer.
IA

About

UX & Product Designer with 5+ years of experience designing digital products for over 3 million users and contributing to a 1200% increase in product sales. With a technical background, I collaborate effectively with development teams, understand technical constraints, and craft intuitive, user-focused experiences for both consumers and enterprise platforms. I work closely with design, tech, brand, and legal teams to translate complex problems into simple, validated solutions. I follow platform guidelines when designing Android, iOS, and web applications.

Work Experience

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Grameenphone Ltd. (Telenor Group)

Jun 2023 - Present
Lead UX Designer
Defined UX vision and UX strategy for alo, the IoT ecosystem and AppCity, the app and API marketplace for Grameenphone, supporting the company’s strategic shift from telecom to digital with a team of 8. Streamlined onboarding journeys using analytics, raising DAU by 200%. Worked with internal teams to integrate existing services, increasing alo sales by 1200%, and designed service flows that streamlined adTech within the alo ecosystem. Facilitated user feedback sessions in AppCity workshops, engaging with over 1,000 developers to onboard their apps and APIs, reaching 10,000+ subscribers in the first month. Implemented the Product Trio framework to align stakeholders, improving sprint delivery by tying work to measurable OKRs and leading to a 25% increase in team efficiency.

Skills

User-Centric Design
User Journey Mapping
Information Architecture
UX Strategy
A/B Testing & Experimentation
Usability Testing
Wireframing
Interactive Prototyping
UI Mockups
Design Systems
User Flow Diagramming
Figma
Adobe Creative Suite
Jira
Google Analytics
Service Designer

✨Featured Work

🧩 Other Enterprise Projects

📛Awards
✨ Story Snippets

How I Help Business

I love building things, and I understand that it’s more than just creating products. Successful products are the result of a sequence of smart, calculated decisions, which I refer to as 'story snippets'. These are directly connected to my work. I’m sharing the latest 7 story snippets here, and if you’re interested in more, feel free to reach out.

  • A

    AppCity: Designing a Local App Marketplace from Scratch

    😵 Challenge:

    AppCity is a local marketplace designed to serve the 88% of users in Bangladesh who can't make purchases on other platforms. The platform empowers local developers by providing telecom APIs, mobile balance billing, and local digital payment gateways. My Role: Lead Product Designer, Responsibilities: End-to-End UX Strategy, Information Architecture, Prototyping, Developer Onboarding Experience, Usability Testing. The primary challenge was to build a viable platform that solved for a market without credit cards. This involved tackling several critical problems: unsustainable infrastructure costs from inefficient SMS delivery , a need for a frictionless onboarding to attract developers , and the requirement for a lean, high-performance user experience for a diverse audience.

    ✅ Process & Solution:

    I led a multi-faceted design strategy to tackle these challenges: Optimizing System Logic for Cost Reduction: I redesigned the SMS delivery logic to 4 attempts every 6 hours. This cut projected infrastructure costs by a precise 80.21% and decreased the worst-case server load from 1,400 TPS to 277 TPS. Designing for Performance & Accessibility: We built AppCity as a Progressive Web App (PWA) using Next.js. My focus on linear UX flows and a clear interface resulted in 92% of users installing the PWA without any tutorials. treamlining Developer Onboarding: I designed a guided, step-by-step journey with tools like a 2-step icon builder, which 399 of 400+ developers utilized. The entire onboarding process took an average of only 20 minutes.

    ✨ The Outcome:

    The strategic design decisions drove a highly successful launch, surpassing all initial targets. Within the first month, the platform acquired 10,000+ subscribers, onboarded 304 developers, and hosted 1,000+ apps. It achieved 235% month-over-month growth, reduced infrastructure costs by 80.21%, and reached a 92% PWA installation rate among users without the need for tutorials. 🎉

👌🏻Extra Activities

To The Community

With great power comes great responsibility. Fate has granted me opportunities that might take years for others to achieve, and I've had the privilege of being mentored by some of the most talented individuals. That’s why I believe in giving back to the community. Every now and then, I make it a point to contribute and support those around me.

🙎🏻Personal Projects

Personal projects are pursued during my leisure time. Some are live, while others are in the design phase.

✉️ Contact

Get in Touch

Want to chat? Just email me at ifaz.ahmed.63@gmail.com and I'll respond whenever I can.