Drove the end-to-end UX strategy for the 'alo' IoT ecosystem, designing intuitive onboarding and device management flows to help users easily control a complex network of personal devices.

Led the core experience design for the AppCity marketplace, driving discoverability and a seamless subscription journey that acquired over 10,000 subscribers in its first month.

I developed a personalized campaign management capable of delivering millions of messages with no latency and hyperpersonalization. Built with cutting-edge technology and a new UI design system, the portal resolves all legacy issues, improves performance by 56%, and reduces action steps by two, creating an efficient UX.

I introduced BDE, an SME KPI management tool used for revenue reconciliations, which now has over 20,000 active users and has achieved 5 million BDT in Capex savings. This tool is utilized daily by at least 20,000 users to manage their targets, KPIs, and site visits, creating a more efficient operational environment.

Health Management is a transformative government project that leverages the capabilities of alo. It incorporates advanced video calling, people management, and a collaboration suite to ensure accurate attendance and enhance overall health management.

The Vehicle Management System (VMS) features a real-time dashboard, vehicle requisition, driver management, and route creation. It also manages vehicle assignments, employee notifications, and admin tasks like expenses, paperwork, fuel, and reports.